Affiliate Disclosure — How We Fund This Site

Transparency Statement: UKGamblingWatch.co.uk is funded through affiliate partnerships with UK-licensed online casino operators. This page explains how these relationships work and how we maintain editorial independence.

How Our Site Operates

UKGamblingWatch.co.uk is a free-to-use, independent comparison and information portal. We do not charge visitors for access to our reviews, guides or comparison tools. Instead, we fund the creation and maintenance of our content through affiliate partnerships with UK-licensed online casino operators.

These partnerships allow us to continue providing detailed reviews, educational content and responsible gambling information at no cost to our readers.

What Are Affiliate Links

Throughout our website, you will find links to online casino operators. Some of these are affiliate links, which means they contain a tracking code that identifies us as the referring website. When you click on an affiliate link and subsequently register with, or make a deposit at, a casino operator, we may receive a commission from that operator.

Affiliate links on our site are used in comparison tables, review pages and "Visit Site" buttons. We aim to be transparent about where affiliate links appear.

How This Affects You

No Extra Cost: Using an affiliate link does not cost you anything extra. You will not pay higher fees, receive a smaller bonus, or be treated differently compared to visiting the casino operator directly. The commission is paid by the operator, not by you.

Whether or not you use our affiliate links is entirely your choice. You are free to visit any operator directly without using our links. Our content is available to all visitors regardless of whether they click on affiliate links.

Editorial Independence

Our affiliate relationships do not influence our editorial content, reviews, ratings or recommendations. Our editorial team independently evaluates each operator based on objective criteria including:

  • UK Gambling Commission licensing status
  • Game selection and software quality
  • Bonus terms and fairness
  • Payment methods and withdrawal speeds
  • Customer support quality
  • Responsible gambling tools and policies

We do not accept payment in exchange for favourable reviews. If an operator does not meet our editorial standards, we will reflect that honestly in our content, regardless of any commercial relationship.

Our Commitment to Transparency

We believe in full transparency with our readers. To that end:

  • We clearly identify affiliate relationships on relevant pages with disclosure statements.
  • We only feature operators that hold valid UK Gambling Commission licences.
  • We present information factually and avoid exaggerated claims about operators or their offers.
  • We regularly review and update our content to ensure accuracy.
  • We welcome feedback from our readers and take concerns seriously.

Responsible Gambling Reminder

Important: Gambling carries risk and should never be seen as a way to make money. Our affiliate relationships are with licensed, regulated operators, but this does not eliminate the inherent risks of gambling. Always gamble responsibly, set limits and seek help if needed. Visit our Responsible Gambling page for support resources.

Contact Information

If you have any questions about our affiliate relationships or this disclosure, please contact us:

Last updated: March 2026